How QR Online Ordering Increases Sales and Boosts Revenues

QR ordering has become one of the most popular restaurant innovations in recent years. According to a 2022 Hospitality Tech study, 66% of restaurants now use QR digital menus, with many more planning to implement the feature soon. Along with other contactless ordering solutions, QR online ordering is part of an ongoing trend that shows no signs of fading.

However, using a QR code menu involves more than just displaying a PDF version of your restaurant’s menu. Customers often find it frustrating to zoom in and out of these static digital menus. To truly harness the potential of QR ordering, you need a comprehensive system that delivers a seamless experience.

A complete QR online ordering solution allows customers to scan a QR code, access an intuitive digital menu, place their orders, and pay—all from their mobile devices. This empowers diners to take control of their ordering experience while freeing servers to focus on providing exceptional service.

When implemented correctly, QR online ordering enhances customer satisfaction, boosts efficiency, and drives sales growth.

Benefits of QR Online Ordering

Here are some compelling reasons why implementing QR online ordering is a smart choice for your restaurant:

Convenient Ordering for Guests

QR ordering eliminates the pressure diners often feel to make quick decisions when a server arrives. Instead, guests can scan a QR code, browse the menu at their leisure, and order when they’re ready. They can even place additional orders during the meal without needing to flag down a server. This leads to a more relaxed and enjoyable dining experience.

Targeted Promotions and Upsells

With QR ordering, you can easily run targeted promotions, introducing new dishes or highlighting popular items with banners and pop-ups. Guests have more time to explore menu options and upsell themselves, leading to higher average order values without the need for servers to push promotions.

Eliminate Order Errors

Orders go directly from the customer’s mobile device to the POS and kitchen display system, reducing the chances of miscommunication or errors. This ensures that diners get exactly what they ordered, contributing to a smoother and more accurate dining experience.

Faster Table Turnover

QR ordering systems are often integrated with payment gateways, allowing customers to securely pay from their phones. This reduces the time servers spend processing bills and speeds up table turnover, allowing your restaurant to seat more guests during peak hours.

Increased Customer Retention

Advanced QR ordering systems integrate with loyalty programs and CRM tools, giving you insights into customer preferences. This data allows you to tailor marketing campaigns and promotions, keeping customers coming back for more.

Key Features of a Top-Notch QR Ordering Solution

Not all QR ordering systems are created equal. Here are some features that set apart the best solutions:

• Quick Start: Guests should only need to input minimal information, like a mobile number, to confirm orders, reducing friction.
• Group Ordering: A good system allows multiple guests at the same table to place individual orders, which are then consolidated into one table’s order.
• Easy Split Bill Functionality: Customers should be able to intuitively split the bill without needing to involve a server.
• Permanent QR Codes: No need to reprint QR codes—each table’s code stays active and resets after payment.
• Robust Integrations: The system should seamlessly integrate with POS, CRM, and loyalty programs, allowing for better data management and customer insights.

Get Started with QR Ordering Today

Modernizing your restaurant with QR ordering doesn’t have to be complicated. ServeEasy offers a complete QR online ordering solution, allowing you to elevate your restaurant’s operations and customer experience. Reach out today for a free demo and start transforming your business.